Love Formentera.

I handled the whole process from start to finish: interface design, content architecture, layout, and going live. I built it with Elementor Pro, which let me work with a modular structure based on reusable templates and blocks, gaining flexibility and fast iteration without giving up a polished visual result.

In parallel I worked on SEO from the ground up: I carried out keyword research focused on the user's search intent (informational, local, and transactional), and organised the content, meta tags, and heading hierarchy around those terms to improve the site's organic visibility from day one.

One of the biggest challenges was image management. In a sector where photographs are the main selling point — houses, landscapes, sunsets — I had to find the balance between keeping high visual quality and optimising file size and loading times, taking care with compression and formats without losing the sense of calm and authenticity the brand wanted to convey.

This project matters to me because it was my real entry into the WordPress ecosystem: I learned to think in terms of templates, blocks, and maintainability, and to take on a client project from start to finish, combining design, content, and optimisation in a single workflow.

The site is currently in production and in active use, giving real support to the property rental and sales business in Formentera.